About Baller League
Baller League is redefining soccer entertainment. Fast-paced, creator-led, broadcast-first - we sit at the intersection of sport, culture, and technology, and we're building the most culturally dominant small-sided soccer league on the planet.
Through immersive live events, world-class media content, and strategic brand collaborations, we deliver premium engagement to a new generation of fans who live on social, follow culture, and expect more than a scoreline.
Launched in 2024, Baller League now operates professional 6-a-side leagues on two continents and is building the first global professional platform and player pathway for the world's most played sport.
We don't follow trends. We set them.
The Role
This is not a support role. This is an ownership role.
As US Creative Lead, you are the creative engine on the ground in Miami - the person who makes Baller League impossible to ignore in the American market. You'll own the day-to-day creative output: social content, manager promos, matchday moments, and cultural activations that turn games into stories and players into icons.
You'll work directly with the Global Creative Director, executing within a global creative system while bringing a sharp, culturally-tuned US perspective to everything you make. HQ sets the narrative and brand standards. You bring them to life - fast, on-brand, and with genuine cultural authority.
This role is built for a mid-weight creative who's ready to step up. You'll be trusted to run independently, but supported when the stakes are highest. If you've been waiting for a role where your instincts actually matter, this is it.
Responsibilities
- A strong portfolio showcasing conceptual thinking and crafted execution - ideas that work, not just visuals that look good
- Own the day-to-day social content calendar - platform-native formats, localised tone, cultural hooks that actually land
- Concept and produce manager and player promo content, from brief through to delivery
- Identify and activate around local cultural moments, trends, and talent - reactive, fast, and on-brand
- Lead on-the-ground production for shoots and matchday content capture
- Brief and manage local vendors, production partners, and creatives
- Drive pre-season hype content and support campaign execution around tentpole moments
- Feed narrative ideas and cultural intelligence back to HQ to strengthen the seasonal story
- Present ideas clearly - comfortable in internal creative sessions and stakeholder conversations
- Knows and loves soccer beyond knowing who Messi is. Understands what mobilises fans across soccer, entertainment, and culture tribes
Qualifications
- 3-5 years of creative experience in content, brand, agency, or social-first environments
- Proactive self-starter - you identify what needs to be made and you make it, without waiting to be briefed
- Multi-disciplinary thinker across social, campaign, and live. Social-first, but not social-only
- Deeply culturally aware: connected to what's happening in music, sport, and entertainment, and able to activate around it with speed and instinct
- Can concept, write, storyboard, and manage productions independently end-to-end
- Collaborative and confident - comfortable presenting to senior stakeholders and working within a global team structure
- Background in sport, entertainment, or youth culture brands is a strong advantage
- Based in Miami (non-negotiable)
Why Baller League
- Competitive base salary + performance bonus
- Genuine ownership of the US creative function - not a support role
- Clear progression pathway toward Senior Creative Lead as the operation scales
- Work on a category-defining sports entertainment property at the ground floor of US growth
- Collaborate directly with a world-class global creative team
- Be part of a high-growth, culturally relevant platform that moves faster than the industry
