We’re looking for a Social Media Coordinator who lives and breathes content, culture, and creativity, someone who understands how to turn real-life experiences into scroll-stopping stories.
If you love hospitality, trends, design, analytics, and making brands look amazing online, you’ll fit right in!
Company Description
SP Hospitality Group is a hospitality company behind a growing portfolio of café, bar, and dining concepts focused on quality, atmosphere, and guest experience. With locations across South Florida and beyond, the group creates welcoming spaces where food, drinks, and community come together.
Committed to consistency, strong brand identity, and thoughtful service, SP Hospitality Group delivers experiences that feel vibrant, reliable, and rooted in hospitality at every touchpoint.
Your Opportunity
You’ll be the voice, vibe, and visual storyteller for our brands across social platforms.
This role is perfect for a strategic, hands-on creator who can jump from planning calendars to filming Reels to analyzing performance — all in the same day.
You’ll help shape how our restaurants show up in the feed, build loyal communities, and turn followers into guests. You’ll collaborate closely with marketing, operations, and leadership to bring campaigns, launches, and everyday moments to life in ways that feel authentic, timely, and exciting.
What You’ll Do
Social Strategy & Planning
- Own and maintain the social content calendars for all SP Hospitality brands
- Translate business goals, promotions, and events into engaging platform-first content strategies
- Identify trends, cultural moments, and local opportunities to keep our brands relevant and fresh
- Plan balanced publishing schedules across Instagram, TikTok, Facebook, and emerging platforms
Content Creation & Execution
- Generate, edit, publish, and share daily content (photo, video, graphics, copy, stories, reels)
- Capture in-store moments, events, and launches to create real-time storytelling
- Write captions that reflect each brand’s voice and personality
- Produce lightweight creative assets independently and partner with designers when needed
- Optimize content by platform and format for maximum reach and engagement
- Maintain brand consistency across visuals and messaging
Community & Brand Management
- Engage with followers, respond to comments and DMs, and foster meaningful connections
- Moderate user-generated content and protect brand reputation
- Collaborate with customer relations and operations teams to address feedback quickly
- Support influencer partnerships and local collaborations
Paid Social & Growth
- Launch and manage paid social campaigns and promotions
- Test audiences, creatives, and messaging to improve results
- Optimize pages and profiles for visibility and growth
Analytics, Reporting & Optimization
- Track performance across all platforms
- Build reports on reach, engagement, traffic, and conversions
- Analyze trends and insights to continuously improve content and campaigns
- Apply learnings from SEO, SEM, and paid media performance to optimize creative, targeting, and growth strategies
- Use data to guide creative decisions and campaign direction
Cross-Functional Collaboration
- Work closely with marketing, sales, and operations teams
- Support store openings, events, and activations
- Help coordinate promotions and local marketing initiatives
What You’ll Need
- 3+ years of experience in social media, digital marketing, or content creation
- Strong writing, editing, photography, and video skills
- Experience managing multi-platform social calendars
- Knowledge of social analytics and reporting tools
- Understanding of paid social advertising
- Familiarity with SEO, SEM, and CRO best practices
- Ability to move fast, stay organized, and multitask in a high-energy environment
- Positive, collaborative, detail-oriented mindset
- Bilingual (English/Spanish) is a plus
- Bachelor’s degree in Marketing, Communications, or related field preferred
Job Type: Full-time
Pay: From $45,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
- Paid time off
Work Location: In person
