We’re looking for a Social Media Coordinator who lives and breathes content, culture, and creativity, someone who understands how to turn real-life experiences into scroll-stopping stories.

If you love hospitality, trends, design, analytics, and making brands look amazing online, you’ll fit right in!

Company Description

SP Hospitality Group is a hospitality company behind a growing portfolio of café, bar, and dining concepts focused on quality, atmosphere, and guest experience. With locations across South Florida and beyond, the group creates welcoming spaces where food, drinks, and community come together.

Committed to consistency, strong brand identity, and thoughtful service, SP Hospitality Group delivers experiences that feel vibrant, reliable, and rooted in hospitality at every touchpoint.

Your Opportunity

You’ll be the voice, vibe, and visual storyteller for our brands across social platforms.

This role is perfect for a strategic, hands-on creator who can jump from planning calendars to filming Reels to analyzing performance — all in the same day.

You’ll help shape how our restaurants show up in the feed, build loyal communities, and turn followers into guests. You’ll collaborate closely with marketing, operations, and leadership to bring campaigns, launches, and everyday moments to life in ways that feel authentic, timely, and exciting.

What You’ll Do

Social Strategy & Planning

Own and maintain the social content calendars for all SP Hospitality brands
Translate business goals, promotions, and events into engaging platform-first content strategies
Identify trends, cultural moments, and local opportunities to keep our brands relevant and fresh
Plan balanced publishing schedules across Instagram, TikTok, Facebook, and emerging platforms

Content Creation & Execution

Generate, edit, publish, and share daily content (photo, video, graphics, copy, stories, reels)
Capture in-store moments, events, and launches to create real-time storytelling
Write captions that reflect each brand’s voice and personality
Produce lightweight creative assets independently and partner with designers when needed
Optimize content by platform and format for maximum reach and engagement
Maintain brand consistency across visuals and messaging

Community & Brand Management

Engage with followers, respond to comments and DMs, and foster meaningful connections
Moderate user-generated content and protect brand reputation
Collaborate with customer relations and operations teams to address feedback quickly
Support influencer partnerships and local collaborations

Paid Social & Growth

Launch and manage paid social campaigns and promotions
Test audiences, creatives, and messaging to improve results
Optimize pages and profiles for visibility and growth

Analytics, Reporting & Optimization

Track performance across all platforms
Build reports on reach, engagement, traffic, and conversions
Analyze trends and insights to continuously improve content and campaigns
Apply learnings from SEO, SEM, and paid media performance to optimize creative, targeting, and growth strategies
Use data to guide creative decisions and campaign direction

Cross-Functional Collaboration

Work closely with marketing, sales, and operations teams
Support store openings, events, and activations
Help coordinate promotions and local marketing initiatives

What You’ll Need

3+ years of experience in social media, digital marketing, or content creation
Strong writing, editing, photography, and video skills
Experience managing multi-platform social calendars
Knowledge of social analytics and reporting tools
Understanding of paid social advertising
Familiarity with SEO, SEM, and CRO best practices
Ability to move fast, stay organized, and multitask in a high-energy environment
Positive, collaborative, detail-oriented mindset
Bilingual (English/Spanish) is a plus
Bachelor’s degree in Marketing, Communications, or related field preferred

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

Dental insurance
Health insurance
Vision insurance
Paid time off

Work Location: In person

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