About Mina Baie
Mina Baie is a fast-growing fashion e-commerce brand serving women across every stage of motherhood. We design elevated, functional pieces that combine luxury, utility, and timeless style.
About the Role
We’re looking for a highly creative, camera-confident Content Creator & Social Media Coordinator to join the MINA BAIE team. This person will concept, film, edit, and publish content across our social platforms, help shape our visual storytelling, and support the day-to-day execution of our social presence.
You should feel comfortable appearing on camera, love experimenting with trends, and have a strong eye for aesthetics that align with our brand voice and visual identity.
This role is ideal for someone who is hungry to learn, grow within a brand long-term, and thrives in a fast-paced, highly creative environment.
Key Responsibilities
Content Creation
- Appear in, film, photograph, and edit content for Instagram, TikTok, Pinterest, and YouTube
- Produce social-first content including Reels, TikToks, Stories, Pins, YouTube shorts, and long-form videos
- Maintain brand consistency in visual style, tone, and messaging
- Deliver and maintain a daily posting cadence across platforms
- Develop original concepts while also executing direction from the Social Media Strategist
Platform Management
- Instagram, TikTok, Pinterest: Post daily (stories, feed posts, Reels, Pins)
- YouTube: Post minimum of 3 videos per week (mix of shorts & long-form)
- Build weekly social calendars based on product launches, brand moments, and marketing priorities
- Stay up-to-date on algorithm changes, emerging trends, and and platform best practices
- Schedule, tag, format, and publish content across platforms
Community Engagement
- Engage with customers through comments, replies, and DMs to nurture relationships and maintain a strong brand voice
- Monitor social channels daily to respond to questions, product inquiries, and customer sentiment
- Identify opportunities to surprise & delight customers, escalate issues when needed, and flag valuable feedback to the team
Strategy + Collaboration
- Assist the Social Media Strategist in brainstorming campaign concepts and content pillars
- Bring fresh ideas for growth, engagement, and virality
- Communicate feedback from the community & social performance to internal teams
- Participate in shoots, brand events, and behind-the-scenes content capture
Analytics + Reporting
- Track analytics weekly & monthly: growth, engagement, views, CTA performance, traffic & conversion
- Present insights and recommendations backed by data
- Identify top-performing content and performance trends to inform future strategy
Requirements
- Experience creating and posting content across Instagram, TikTok, Pinterest & YouTube
- Strong aesthetic & visual storytelling skills; ability to match a brand look instantly
- Confident appearing on camera and speaking casually to an audience
- Basic editing skills
- Excellent written communication and caption writing
- Understanding of analytics dashboards and social reporting
- Highly organized, self-motivated, and proactive
- Open to feedback and direction; growth mindset
- Comfortable in a fast-moving environment
Nice to Have (Not Required)
- Experience in fashion, lifestyle, or e-commerce brands
- Photography or videography background
- Creative direction or production support experience
- Past experience managing influencer UGC or brand ambassador content
Success Looks Like
- Daily, on-brand posting across all platforms
- Increased engagement, reach, and audience growth month-over-month
- Clear contribution to revenue and community health through content
- Consistent improvement, experimentation, and adaptation to trends
- Strong collaboration and communication with the social team
Please provide a portfolio of your work to be considered
