POSITION TITLE: Graphic Designer (Apparel)
Job Type: Full-Time | Intermediate to Mid-Level
Salary: $50,000–$75,000 BOE
ABOUT ROCKSTAR ORIGINAL
Rockstar Original (RSO), a leader in the street-style market, offers limited-edition custom designs, graphic prints, and cutting-edge pieces. Our philosophy is centered on empowering individuality through personal style and self-expression. As an LA-native brand, we champion creative freedom through bold, distinct apparel. Rockstar Original is a must-have brand for fashion innovators worldwide.
With a growing team of 75+ based in a state-of-the-art building in Downtown LA, we are dynamic, fast-paced, and driven to take the company to the next level. We seek high-energy, diverse, creative, and adaptable individuals who thrive in an environment built on innovation and momentum.
WHAT YOU’LL DO
- Collaborate with the Design team to generate on-brand, trend-forward graphic assets for apparel and accessories.
- Create eye-catching, innovative streetwear graphics aligned with our brand aesthetic and target audience.
- Develop original concepts and translate them into compelling production-ready artwork.
- Utilize AI-powered creative tools (ChatGPT, Gemini, Midjourney, and similar platforms) to enhance ideation, accelerate concept generation, optimize workflows, and refine visual storytelling.
- Leverage AI tools strategically for mood boards, graphic exploration, typography concepts, and production mockups while maintaining strong original design direction.
- Adapt designs across various apparel categories including t-shirts, hoodies, sweatshirts, shorts, and accessories.
- Prepare files for production, including color separations, sizing adjustments, and print-ready formatting.
- Collaborate closely with Product Development to ensure seamless integration of graphics into manufacturing.
- Maintain and organize digital asset archives for accessibility and efficiency.
- Stay ahead of streetwear, graphic design, and AI-driven creative trends to keep the brand fresh and competitive.
- Contribute to the overall graphic direction and creative evolution of the brand.
WHO YOU ARE
- Must have streetwear graphic design experience.
- Strong eye and proven experience designing Men’s graphics.
- Associate’s degree in Graphic Design or related field, or equivalent work experience (3+ years).
- Proven experience as a streetwear apparel graphic designer, with a strong portfolio showcasing creativity and execution.
- Advanced proficiency in Adobe Creative Suite (Photoshop + Illustrator).
- Strong understanding of garment printing techniques, color separation, sizing, and production processes.
- Demonstrated ability to use AI creative tools (ChatGPT, Gemini, Midjourney, etc.) to enhance concept development, optimize graphics, and improve workflow efficiency.
- Understanding of how to integrate AI-generated exploration into original, brand-aligned designs while maintaining creative ownership and production standards.
- Deep knowledge of the streetwear fashion industry, including trends, styles, and cultural influences.
- Strong attention to detail and ability to translate concepts into compelling visual designs.
- Excellent time management and organizational skills; ability to manage multiple projects under tight deadlines.
- Self-motivated and able to work with minimal supervision in a fast-paced environment.
- Excellent communication and collaboration skills.
- Portfolio required (must be included with application).
Rockstar Original is committed to innovation, creativity, and pushing the boundaries of streetwear design. If you are passionate about fashion, graphics, and leveraging emerging technology to elevate creative output, we’d love to see your work.
Job Type: Full-time
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Experience:
- Graphic design: 3 years (Preferred)
- Adobe Illustrator: 3 years (Required)
- Adobe Photoshop: 3 years (Required)
- Typography: 3 years (Required)
- AI programs: 1 year (Required)
Work Location: In person
