The Regional Foodservice Sales Manager North East, will support the Sales Team and serve as a key contributor within the U.S. Sales Organization. This role is responsible for driving, developing, and supporting new business across Foodservice and Alternative Channels, including, Colleges & Universities and GPOs.
Key Responsibilities
- Build brand equity and visibility across all assigned accounts within the Foodservice and Alt Channel segments.
- Achieve sales and distribution growth through maintenance, penetration, and expansion of regional and chain foodservice operators, colleges and universities, and GPO-affiliated accounts.
- Support and execute national and regional promotional programs with key operator, C&U, and GPO partners.
- Participate in regional trade shows, operator-facing events, and customer-specific showcases.
- Collaborate closely with distributor sales teams to drive business development and secure program alignment and execution.
- Lead initiatives to expand product/category distribution inside Foodservice and Alternative Channel accounts.
- Demonstrate an “All-In” sales mindset with a strong hunter mentality focused on growth.
- Manage and support broker partners, including training, performance oversight, territory reviews and program execution.
- Prepare and submit monthly expense reports.
- Deliver accurate and timely sales reporting as required.
- Lead monthly forecasting processes and actively participate in trade and business review calls.
How you will be successful in the role:
· Proficiency in Microsoft Word, Excel, Outlook, and Internet applications.
· Ability to quickly learn additional software platforms; Power BI experience is an asset.
· Strong understanding of Foodservice and Alternative Channels Route-to-Market models, including specialty distributors.
· Foodservice distribution knowledge required; experience with perishable supply chain is an advantage.
· Broker Management Preferred.
· Prior cross-functional collaboration and forecasting experience is required.
· Excellent organizational skills with the ability to manage details and prioritize in a
· dynamic, fast-paced environment.
· Ability to work independently and collaboratively within a team.
· Strong verbal and written communication abilities.
· Detail-oriented with strong follow-through, multitasking capability, and deadline
· discipline.
· Exceptional interpersonal skills.
· Minimum 5+ years of sales experience in a fast-moving consumer goods or foodservice-related business, including distributor sales.
· Experience working with broker networks and perishable distribution systems is an asset.
