The Regional Foodservice Sales Manager North East, will support the Sales Team and serve as a key contributor within the U.S. Sales Organization. This role is responsible for driving, developing, and supporting new business across Foodservice and Alternative Channels, including, Colleges & Universities and GPOs.

Key Responsibilities

Build brand equity and visibility across all assigned accounts within the Foodservice and Alt Channel segments.
Achieve sales and distribution growth through maintenance, penetration, and expansion of regional and chain foodservice operators, colleges and universities, and GPO-affiliated accounts.
Support and execute national and regional promotional programs with key operator, C&U, and GPO partners.
Participate in regional trade shows, operator-facing events, and customer-specific showcases.
Collaborate closely with distributor sales teams to drive business development and secure program alignment and execution.
Lead initiatives to expand product/category distribution inside Foodservice and Alternative Channel accounts.
Demonstrate an “All-In” sales mindset with a strong hunter mentality focused on growth.
Manage and support broker partners, including training, performance oversight, territory reviews and program execution.
Prepare and submit monthly expense reports.
Deliver accurate and timely sales reporting as required.
Lead monthly forecasting processes and actively participate in trade and business review calls.

How you will be successful in the role:

· Proficiency in Microsoft Word, Excel, Outlook, and Internet applications.

· Ability to quickly learn additional software platforms; Power BI experience is an asset.

· Strong understanding of Foodservice and Alternative Channels Route-to-Market models, including specialty distributors.

· Foodservice distribution knowledge required; experience with perishable supply chain is an advantage.

· Broker Management Preferred.

· Prior cross-functional collaboration and forecasting experience is required.

· Excellent organizational skills with the ability to manage details and prioritize in a

· dynamic, fast-paced environment.

· Ability to work independently and collaboratively within a team.

· Strong verbal and written communication abilities.

· Detail-oriented with strong follow-through, multitasking capability, and deadline

· discipline.

· Exceptional interpersonal skills.

· Minimum 5+ years of sales experience in a fast-moving consumer goods or foodservice-related business, including distributor sales.

· Experience working with broker networks and perishable distribution systems is an asset.

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