About REP
REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.
We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.
At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.
This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.
Our Core Values
- Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
- Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
- Positive Attitude - Be a glass half-full kind of person and remember to have fun
- Teamwork without Ego - We put the team above ourselves; we only win together
- Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it
About This Role
REP is seeking an experienced Director of Retail Stores to lead the strategy, performance, and expansion of our retail channel across current and future locations. This role is accountable for building and scaling a profitable, high-performing retail business—from store conception and launch through ongoing operations and optimization at our current showrooms. As a commercial leader with full P&L ownership, this role drives revenue growth through disciplined staffing and coaching, rigorous operational execution, and close partnership cross-functional teams. The Director of Retail Stores will lead the end-to-end retail engine, including forecasting, inventory planning, merchandising strategy, and in-store experience road mapping to deliver commercial results for our current showrooms (PA and CA) and new retail store concepts.
Essential Functions: Include the following. Other duties may be assigned.
Revenue Leadership
- Own overall retail performance - optimizing sales, margin, and profitability through data-driven decision-making.
- Partner with the finance and planning team to align forecasts, budgets, and assortments with store-level performance.
- Establish retail store KPIs and build performance dashboards to inform decision-making.
Team Leadership
- Oversee the store operational transition from conception to construction to store opening, ensuring fully trained staff and smooth grand opening.
- Lead staffing decisions and deliver ongoing coaching that ensures high consumer satisfaction and long-term brand loyalty.
- Onsite interaction and direct team management of any Denver store location; frequent visit weekly
Retail Development
- Own the retail customer experience - standardizing each touchpoint for customers to ensure their experience is on-brand and exceeds their expectations.
- Collaborate with internal team members and external agencies to develop an elevated store experience that properly showcases our four business units – home equipment, commercial equipment, apparel and nutrition.
- Work with the leadership team to assist new store site selection & design through screening deals, proforma financial analysis, merchandising layout and store opening plans to optimize sales and operational efficiencies.
- Create development plans for new retail stores, outlining timelines, budgets, financial viability, and resource allocation.
Cross-Functional Collaboration
- Work closely with the marketing team to develop and execute an annual marketing plan inclusive, but not limited to, community events, partnership activations, and holiday sales activations to drive traffic and sales.
- Partner with the Digital team on customer acquisition initiatives including the execution of omni-channel strategies (from online to offline DTC experience).
- Collaborate with our operations team on developing best-in-class logistics solutions for customer equipment pick-ups
Supervisory Responsibilities
- Delegates authority to carry out work of a unit to subordinate supervisors or managers.
Travel
- The travel required for this role will be at least 2 times a year to each REP retail / showroom locations in Pennsylvania and California.
- Expectation is frequent visits / working from any Denver store location
What You Will Bring
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Ability to calculate figures and amounts, such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Computer Skills
- Proficiency in MS Office, Teams, HubSpot, Net Suite and experience with project management software such as Monday.
Education And/or Experience
- Bachelor’s Degree required
- 10 -14 years of direct hands-on experience in retail leadership roles demonstrating increased roles and responsibility.
- 5+ years' experience working for a brand with an expanding retail footprint.
- Strong analytical skills from developing budgets to managing full P&Ls.
- Experience with brands in the wellness, fitness, athletic, or like industries a plus.
- Proficiency in MS Office, HubSpot, Net Suite and experience with project management software such as Monday.
- Strong verbal and written communication skills are required.
- Must be a strong analytical and critical thinker.
- Travel, when necessary, to current showrooms and potential retail locations.
- This position reports directly to the SVP of B2B and Retail Sales.
Core Competencies
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Resourcefulness - Securing and deploying resources effectively and efficiently.
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
Strong Communicator: Effective communicating with customers to drive positive brand association and loyalty
Leadership and People Management: Mentoring, motivating, and managing the performance of teams
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.
What's In It For You
Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We Offer An Exceptional Compensation Package Which Includes
Compensation base range: $140,000 - $170,000 annually with bonus potential
Day One Benefits!
- Medical, Dental, Vision (Competitive Benefits Packages Available)
- Health Savings Account (HSA) with employer contributions
- Flexible Spending Account (FSA) options
- LTD/STD, Life and AD&D (100% premiums covered by REP)
- 401k and Roth options with employer match up to 4%
- Employee Assistance Program (EAP)
Recharge Yourself!
- 5 weeks of PTO accrued during your first year
- 48 hours of sick leave annually
- 7 paid company holidays with an additional floating holiday
- Paid Parental leave day 1
- Birthday - Paid day off
Pumped-up Perks!
- Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
- Full access to employee gym
- Employee discount on REP equipment, apparel and nutrition
- Daily snacks and drinks provided by REP (for onsite employees)
- 'Fitness' casual attire
- Company and team building events
- Professional growth and development within the organization
- LIFE-WORK balance
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist their necks. The employee may occasionally lift and/or move up to 00 pounds and rarely lift and/or move up to 00 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.
REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.
