Job Overview
Under the general direction of the Manager, Communications, the Social Media Specialist is responsible for enhancing the Airport’s branded social media platforms, using data and analytics, paid social, brand guidelines and industry best practices. This position is also responsible for the development and coordination of daily content, including copywriting, graphic and video editing, project management, and assisting with customer driven inquiries. This position will work to achieve improved engagement across channels through strategic tactics related to the Airport’s key results.
What You Will Be Doing
- Plans and optimizes daily DFW social media presence across social media platforms through timely, relevant and engaging content aligned with the DFW social media strategy and airport objectives.
- Adhering to brand guidelines, and as part of a cross-functional Communications and Marketing team, builds integrated material that can be developed into multimedia content for multiple platforms, including social media, internal platforms and external sites.
- Maintains and populates the social media publishing calendar.
- Analyzes social media data, alongside researching relevant trends and practices, to develop more effective campaigns and content.
- Assists with developing, proofing and editing of omnichannel communications and associated visual content, including graphics and videos.
- Assists with project-specific paid advertising initiatives to drive reach and engagement.
- Receives and responds to social media inquiries, preparing messaging statements and researching information.
- Monitors habits of DFW’s social media following to suggest ways to reach a broader audience and achieve higher engagement.
- Maintains and updates both internal and external knowledge-based systems.
- Leads vendor coordination to maintain social media agent response quality and handle customer escalations.
- Participates in crisis response situations and executes playbooks.
What You Need
- Bachelor’s degree in business administration, communications, journalism, or related field.
- Three (3) or more years of experience in paid social, managing social media and/or related digital channels.
Required Knowledge, Skills, And Abilities
- Knowledge of the principles and practices of social media programs operated by a corporate, business or government entity.
- Knowledge of running a paid social campaign.
- Knowledge of and hands-on experience with social media tools that relate to scheduling, listening, engagement, analytics and knowledge base resources.
- Knowledge of project management and planning.
- Excellent writing, editing and communication skills and ability to tailor messaging for different platforms and in a timely manner.
- Knowledge and ability to capture and edit visual content, including photos and videos.
- Skill in the preparation of social media reports and analysis.
- Ability to keep up to date on latest social media trends and best practice techniques.
- Ability to coordinate effectively with cross-promotional teams, supporting agencies, and partners on project initiatives.
- Ability to execute all forms of communication, including crisis communications techniques.
- Communicate clearly and effectively, both orally and in writing, to internal and external audiences.
- Ability to work with others in a team environment.
- Ability to work with customers to resolve questions, concerns or suggestions.
Desirable
- Experience in a travel-related, transportation, aviation or government organization.
- Experience with advanced digital advertising tactics such as performance display, Facebook/Instagram retargeting, as well as Search Engine Marketing (SEM).
- Experience in an organization with a focus on customer service.
- Experience with multimedia composition and editing, including photo and video editing skills.
- Certifications and training in any social media, communications or digital marketing disciplines.
- Experience with social listening tools like Sprout Social, Rival IQ, or Hootsuite.
- Experience with social media management and scheduling tools like Sprinklr or Loomly.
Special Requirements
- Must obtain a Security Identification Display Area (SIDA) Airport Identification/Access Badge (badge) in accordance with Department of Homeland Security Transportation Security Administration (TSA) requirements in Chapter 49 of the Code of Federal Regulations Part 1500 et al., and DFW Airport’s Airport Security Program within thirty (30) days from date of employment and maintain qualification for a SIDA badge upon each badge renewal.
Effort
- Works in an office environment.
- Uses computers and other technology to communicate.
- Communicates by telephone, computer, in writing and in person.
- Uses near-visual acuity in reading written documents and statistical data.
- Travels to locations on and off Airport property.
About Us
We are Dallas Fort Worth International (DFW) Airport-one of the most successful airports in the world by any definition. We are recognized for our innovation, leadership, drive for excellence and talented employees.
Our success is made possible because of the diverse talents of over 2,100 employees who champion our mission of providing an exceptional airport experience to our customers and connect our community to the world. We are looking for the best talent to join us and help reimagine what an airport can be.
Bring your talents to DFW. Live and work with purpose.
