JOB REQUIREMENTS: Position Purpose: Under the direction of the
Communication Director, this position develops and executes marketing,
outreach, and community engagement strategies for City of Racine
programs, services, and events. The Marketing Coordinator plays a key
role in promoting citywide initiatives through creative storytelling,
digital media, and community partnerships to increase awareness,
participation, and resident satisfaction. Essential Duties: Create,
coordinate, and execute comprehensive marketing plans for City programs
and events. Coordinate layout and design of social media postings,
newsletters, flyers, brochures, and other informational materials.
Maintain and update website content, ensuring alignment with City
branding and voice. Plan, implement, supervise, and evaluate citywide
public events and campaigns in collaboration with all departments.
Assist the Communications Director in acting as a liaison between city
departments and the public for communications and engagement efforts.
Track and analyze the effectiveness of marketing efforts and prepare
reports for city leadership. Provide support for city departments in
developing promotional strategies for services, programs, and
initiatives. Assist with public inquiries, ensuring timely and accurate
information is provided. Serve in a supportive capacity to
Communications Director and as a secondary point of contact for the
department. Support crisis communications as needed. Support
Communications Director with administrative tasks. Working Conditions &
Schedule: This position is fully in-person and may require evening and
weekend hours as needed for events or public engagement activities.
Physical Demand of the Position: Walking, sitting, standing, talking,
hearing, reaching, carrying, lifting, pushing/pulling, writing, driving,
grasping, bending, twisting, stress, etc. Withstand heat and cold while
working in various environments with the public. Environmental
Conditions: Air-conditioned and non-air conditioned work areas. Exposure
to heat and cold while working in both indoor and outdoor environments.
Exposure to odors from cleaning products, floor strippers and waxes.
Equipment Used: Copy machine, telephone, postage meter, computer, fax
machine, van and automobile, scissors and miscellaneous office
equipment, cell phones and multi-channel two-way radios. This job
Description Is Intended To Identify Essential Duties And Also
illustrates other types of duties that may be assigned. It should not be
interpreted as describing all of the duties that will be required of an
employee or be used to limit the nature and extent of assignments that
an individual is required to perform. In addition to the
responsibilities and duties listed, it is expected that employees
Maintain a Consistent And Reliable Attendance Record. Job Descriptions
are subject to revision at any time at the discretion of the Utility or
City of Racine. The City of Racine is an Equal Opportunity Employer. In
compliance with the Americans with Disabilities Act, the City will
provide reasonable accommodations to qualified individuals with
disabilities and encourages both prospective and current employees to
discuss potential accommodations with the employer. \*\*\*\*\* OTHER
EXPERIENCE AND QUALIFICATIONS: Minimum Qualifications: Bachelor degree
in Marketing, Communications, Public Relations or equivalent
combinations of education and experience may also be considered.
Preferred Qualification: Three (3) to five (5) years\' experience in
marketing, communications, or community engagement preferred. Knowledge,
Skills, and Abilities Required: Strong leadership qualities and ability
to coordinate multiple projects. Excellent oral and written
communication skills and demonstrated ability to effectively engage the
public. Basic photography, graphic design, video, and visual arts
skills. Ability to create and post content to the website and s cial
media. Knowledge of modern marketing tools, including digital and social
media platforms. Ability to work collaboratively with multiple city
departments and external partners. Strong organizational skills with the
ability to meet deadlines and manage competing priorities. Handling
politically sensitive issues with tact and diplomacy. \*\*\*\*\*
APPLICATION INSTRUCTIONS: Apply Online:
https://www.governmentjobs.com/careers/racinewi/jobs/5244385/marketing-coordinator?page=1&pagetype=jobOpportunitiesJobs
