Location: Brooklyn, NY — Midwood Office.
In-office 5 days/week for the first ~3 months; hybrid 3 days in office after.
Starting Salary: $55,000 to $75,000 - Included Performance-based bonuses with high growth and advancement opportunity, as the company scales for this role.
Please apply even if you don’t meet every qualification, we care more about talent, speed, and potential than years of experience.
About TopFoxx
TopFoxx is a women owned eyewear brand creating fashion forward designs. Our slogan is “sunglasses with a solution”, we make luxury designs with functionality, things like sunglasses that float, tangle free aviators, foldable pocket size sunnies, mood boosting glasses and more! We are a small team & that is very passionate about what we do and looking for an amazing person who wants to build it from the ground up.
We are looking for a Head of Creative and Social Growth who can think like a strategist, execute like a creator, lead like a director, and move like a founder. Your work will directly influence revenue and brand growth every single day. This is an entrepreneurial role for someone who wants ownership, impact, and long term opportunity. You must be a person who is never satisfied and constantly growing personally and professionally. It is a very fast moving ecommerce startup with a very lean team and a shoestring budget. This reality should fuel your entrepreneurial spirit!
This role requires someone who can operate independently, make sound decisions on behalf of the CEO, and be the creative right hand that sets a standard of accountability across the company. You are comfortable leading a virtual team of 4, with clear expectations and holding every person accountable to real performance, not surface level activity. You drive decisions through data and ensure that the KPIs you set are accurate, meaningful, and constantly re-evaluated to reflect that they truly move the business forward. You challenge your team to stretch their abilities, maintain high standards, and deliver work that creates measurable impact. You uphold the highest standard, a culture of ownership, clarity, and accountability, even when the work is demanding.
Role Overview
You will oversee and help execute all creative output for the brand; social media, influencer marketing, graphics, video, website creative, and the full brand aesthetic. You will lead a small team and develop them into high performers. You will also personally create a large portion of the work. Majority, you will film, direct, and edit founder led content, and you will produce high volume videos, graphics, and social assets that meet strict brand standards and drive measurable growth. --- You will work closely with the founder and receive direct mentorship, feedback, and guidance as you grow into this role. While you are expected to bring strong execution skills from day one, this position is intentionally designed to evolve, offering increasing responsibility, leadership, and compensation as the company scales and as you prove impact. This is a long term opportunity for someone who wants to grow into a senior creative leader within a fast growing brand.
Key Responsibilities
1. Organic Growth and Social Strategy
Your primary responsibility is to grow TikTok and Instagram through high performing founder led content.
• Build and execute daily organic growth strategies, including viral hooks and scroll stopping concepts that increase engagement and reach continuously.
• Direct, film, and edit fast turnaround short form videos, including consistent founder led content with the CEO.
• Produce high volume TikToks and Reels, building both the company brand and the founder’s personal brand, to help each other side by side growth.
• Analyze performance, trends, competitors, and user behavior to optimize for reach, retention, engagement, and sales.
• Create high performing content using simple setups and minimal resources, creatively leveraging influencers when needed.
• Dive across departments to identify opportunities that will drive the most sales.
2. Creative Execution and Production
• Ensure cohesive and elevated brand aesthetics and storytelling across all creative.
• Edit and repurpose videos for TikTok, Instagram, ads, and YouTube to maximize output.
• Create website and email graphics that support promotions, campaigns, wholesale linesheets and strong click through performance.
• Lead website creative and UX or UI visuals that improve conversions.
• Do product photography and/or Oversee shoots and direct photographers and videographers.
• Keep all creative assets organized across shared drives and Asana.
• Support other departments when needed. Small team means many hats.
• Provide or guide strong copy as needed.
3. Creative Leadership and Team Accountability
• Set clear leading and lagging KPIs and KPMs that drive real performance. Constantly re-evaluate if it’s correct ones that drive true conversion.
• Oversee influencer marketing, collabs, and strategies to convert creators into affiliates through giftings only.
• Hold team members accountable for deadlines, quality, productivity, and performance.
• Challenge poor performance and raise standards across the team.
• Review all creative before it goes live and give direct feedback daily.
• Support leadership with clear, fact based assessments and solutions.
• Solve problems quickly without waiting for instructions.
• Participate in hiring decisions and help maintain a strong culture of ownership.
- Lead a small, primarily remote team while remaining hands on in daily execution.
4. Brand Direction and Product Design Creative
• Contribute & execute creative ideas for product development; trends, colors, shapes, packaging, and design.
• Support execution and operations around new product launches.
• Create mood boards and support visual direction for launches.
• Participate in early stage brainstorming and seasonal creative strategy.
5. Startup Speed and Resourcefulness
• Create high quality content with simple tools and execute quickly using minimal resources.
• Solve creative challenges like a growth hacker by finding ways to make something from nothing.
• Work with urgency and ownership.
• Produce consistent high volume output each week.
What We Are Looking For
• Experience in fast paced startup/DTC ecommerce environments where your priorities shift quickly and execution is constant, doing it all with a positive upbeat attitude.
• Mastery of TikTok and Instagram growth. You understand hooks, pacing, retention, and what truly converts.
• Strong graphic and video design ability through Adobe Suite, CapCut, or equivalent tools.
• Ability to film, edit, and produce short form content at a high level.
• A sharp aesthetic eye for fashion, lifestyle, or beauty.
• Leadership ability. You can guide creatives, make decisions, and hold people accountable.
• Comfort with direct, frequent feedback. This role is improvement focused and communication must be clear.
• Strong judgment and strategic thinking. You understand how creative ties to revenue.
• High personal responsibility. You bring solutions, ideas, and ownership, not excuses.
• Ability to move at startup speed. Quick pivots, fast execution, and daily iteration.
• Willingness to work forty five to fifty five hours per week with work life integration. Some weekend hours when needed.
• Brooklyn based and able to be in the office regularly with the founder.
What You Get
• Early stage leadership role with meaningful growth upside, including potential equity participation as the company scales.
- Performance based bonuses and salary growth tied to measurable impact on revenue or profit.
• Hybrid schedule after the initial onboarding period.
• Direct access to the founder and leadership team with real influence on decisions.
• Paid time off and paid holidays, starting at approximately 14 days and increasing over time.
• Free sunglasses and brand products.
• A fast track to increased responsibility and leadership as the company grows.
• Hands on exposure to creative, product development, marketing, and growth at a founder led brand.
• The opportunity to shape a brand from the ground up and influence major creative direction.
• A culture built on ambition, ownership, high standards, and continuous improvement.
- A supportive, feedback driven environment where experimentation is encouraged and learning is fast.
