Role Overview

We are seeking an analytical and operationally-focused Ecommerce Manager to spearhead the daily management and growth of our branded Direct-to-Consumer (DTC) website. The core of this role is to transform data into high-converting digital experiences while providing strategic direction for the site’s execution.

As the primary owner of our Shopify storefront, you will utilize a sophisticated tech stack to drive personalized shopping journeys and long-term customer retention. You will work in tandem with an Ecommerce Specialist—who handles the day-to-day tactical execution—to ensure all initiatives are launched with precision and aligned with our broader business goals.

Key Responsibilities

1. Data-Driven Shopify Management & Strategy

Operational Oversight: Lead the end-to-end functionality of the Shopify ecosystem, collaborating with the Ecommerce Specialist to maintain optimal site performance, mobile-first responsiveness, and a bug-free user experience.
Merchandising Strategy: Direct the lifecycle of product listings, landing pages, and blog content, ensuring the Specialist has the roadmap to optimize all assets for both conversion and modern search visibility.
Performance Analysis & Insights: Act as the internal lead for GA4 and Shopify Analytics; work in close partnership with our Internal Analyst to extract deep insights, monitor KPIs (AOV, CR, CLV), and translate raw data into actionable site optimizations.
Modern Search Optimization: Develop robust SEO strategies that include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility within AI-driven search results and LLMs.

2. Tech Stack, Personalization & Retention

Dynamic Personalization: Leverage key components of the tech stack to deploy data-driven personalization, ensuring customers see the most relevant products and content based on their behavior.
Subscription Growth: Manage and optimize Subscribe & Save applications to drive recurring revenue, refining the subscriber experience to increase retention and reduce churn.
App Ecosystem: Evaluate and manage third-party Shopify integrations to enhance site functionality and streamline the digital journey.

3. Marketing, CRM & Promotional Collaboration

Stakeholder Alignment: Collaborate closely with internal marketing, creative, and inventory teams to develop and execute a comprehensive eCommerce promotional calendar.
Unified Messaging: Partner with Brand and Social teams to ensure cohesive messaging and a consistent brand voice across all digital touchpoints throughout the year.
CRM & Email Marketing: In partnership with brand stakeholders, support the execution of CRM and email marketing initiatives, ensuring email campaigns are integrated with onsite landing pages and promotional cycles.
Campaign Execution: Oversee the Specialist in the launch of promotional mechanics, including discounts, bundles, and limited-time offers, ensuring a seamless journey from "click to checkout."

4. Customer Experience & Quality Control

Actionable Feedback: Partner with the Customer Service team to review consumer pain points and translate feedback into site improvements.
UX/UI Optimization: Utilize heatmaps and session recordings to identify friction points in the checkout funnel and work with the team to implement data-backed solutions.

Qualifications

Experience: 4+ years in DTC Ecommerce management, with experience guiding or supervising tactical team members.
Platform Expertise: Advanced knowledge of the Shopify admin and its broader app ecosystem.
Analytical Proficiency: Expert-level experience with GA4 and Shopify Analytics; experience collaborating with data analysts to drive business decisions.
Search Trends: Knowledgeable in traditional SEO as well as emerging GEO/AEO strategies.
Personalization & Retention: Hands-on experience with personalization tools and subscription management applications.
Collaborative Spirit: Strong ability to work with internal stakeholders—including Brand, Social, and CRM—to align business goals with technical execution.

Why Join Our Team?

You will be the architect of our digital storefront, armed with the data and tools necessary to create a world-class shopping experience. This is a role for a leader who loves to see their analytical insights turn into immediate revenue growth while maintaining the integrity of a premium brand.

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