International PR & Influencer Marketing Coordinator

MAKEUP BY MARIO, one of the fastest growing brands globally in influencer marketing, is looking for a passionate International PR & Influencer Marketing Coordinator to join our growing team. This role will support the Communications team in driving best-in-class programs for new product launches, evergreen seeding initiatives and will assist in managing agency relationships internationally for press, events, activations and social media.

Assist Influencer & Communications Manager in managing relationships with external International PR agencies. Coordinate and note-take on PR meetings with PR agencies.
Manage all international evergreen seedings and co-manage launch seeding strategies, addresses, shipping, customizing PR kits and one-offs.
Monitor a wide international network of content creators, influencers, industry leaders and partners who embody the culture and values of Makeup By Mario with a focus on color cosmetic authorities and key opinion leaders/brand ambassadors.
Assist in development of a cohesive, buzz-driving communications strategy that leads to increased earned media and Earned Media Value (EMV) for the brand
Event support inclusive of co-planning and execution (e.g., guest experience, agency and vendor communication and logistics, production schedules and timelines; and post event ROI reporting.
Manage internal list of Micro and Mid-Tier influencer opportunities to create content with lead MUA and/or Mario
Execute influencer and media events strategy for mid/micro-influencer activations and local retail events aligned to the cultural calendar of international markets and the Global Marketing calendar to deliver engaging experiences
Identify VIP influencer opportunities to create content with lead MUA and/or Mario
Responsible for global reporting on key KPIs of Influencer and Editorial performance (in partnership with PR agencies) to measure against benchmarks, product performance and engagement
Foster and maintain relationships with experiential agency partners, vendors, and venues throughout the region.
Function as a thought leader that generates strategic ideas for amplification and activations across all existing and first to market platforms
Work alongside the Manager of Influencer & Communications to ensure influencers/content creators are consistently gifted, vetted, invited to key events, etc.
Own coordination of influencer & press seedings with INTL agencies, vetting lists, shipping products, etc.
Handle and coordinate press interviews with international agencies

Requirements:

Required 4 days in New York City office (1 day remote)
1+ years of Communications, Influencer Marketing or Event/Agency experience
Bachelor’s degree
Beauty, Color Cosmetics, Skincare experience is required
Strong understanding of influencer landscape and beauty PR landscape globally
Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
Excellent verbal/written communications and presentation skills
Detail and process-oriented, organized, resourceful and proactive
Collaborative and positive team player
Strong understanding and experience of social media across all platforms
Ability to accommodate early morning or night calls with international markets (3-5 hours/month); potential travel to markets (1-2 times/year)
Strong PowerPoint skills; proficient in Outlook, Word, and Excel; can work on MAC

Why Join Us:

Be part of a fast-growing, innovative brand taking over the beauty industry.
Work with a passionate and creative team in a culture that values transparency and impact.
Competitive compensation and benefits package with base salary of up to $70k depending on experience + healthcare, dental, 401k, vacation days.
Also includes exclusive employee benefits on MBM products

Expert Jobs at MAKEUP BY MARIO

Latest Jobs

International PR & Influencer Marketing Coordinator

Quick Links

Resources

Legal