Company Description

This role is for both Kaizen Food Company & Shred Happens. If you’re obsessed with food, culture, and building brands people actually care about, this is a chance to join two fast-growing names redefining comfort food. You might know Shred Happens from viral recipes + a NYT best selling cookbook, or Kaizen from our high-protein, lower-carb pasta, rice + mac & cheese! We’re building something extremely exciting and looking for curious, motivated people ready to grow with us.

Role Description

This is a full-time hybrid role based in the Miami / Fort Lauderdale area. This role helps shape the day-to-day content, community, and brand moments across Shred Happens + Kaizen. You’ll be working directly with a creator-led, fast growing brand - learning how viral content is actually made, getting your hands on real campaigns, and seeing your work go live in real time. If you’re online, creative, obsessed with social media and want a role where you can skill-build, take ownership, and grow with the brand, this is a chance to level up while doing work people actually see.

Key Responsibilities

Content & Social Media Support

Assist with filming content multiple times per week (including cooking content, live videos and various social media content)
Support pre- and post-production setup and cleanup for content shoots
Assist with creating compelling videos that help broaden the Kaizen scope
Assist with posting content across Kaizen social media platforms (primarily Instagram & TikTok)
Help manage comments and DM’s across both Kaizen brand accounts
Engaging with each individual community in a friendly, on-brand voice through comments, DM’s and email
Help maintain a positive, responsive brand presence
Support community growth and engagement initiatives
Edit videos for both Kaizen and Shred Happens when needed

Analytics & Reporting

Gather monthly analytics from Instagram & TikTok
Help track performance trends and content insight
Assist in compiling reports for internal review

Trend & Content Ideation

Staying up to date on social media trends, sounds, and relevant formats
Share creative ideas for content, hooks, and engagement

Influencer & Seeding Support

Assist with influencer outreach and follow-ups
Track responses, shipments, and content deliverables

Events & Activations

Assist with in-person brand activations and events
Provide onsite support as needed (setup, coordination, content capture)

General Support

Run occasional brand related errands
Support day-to-day marketing needs as they arise

Qualifications

Being hungry to learn, grow and scale a rapidly growing brand
Based in or near North Miami Beach, Florida
Owns a vehicle and is able to drive
Ability to be in-person multiple times per week
Strong interest in social media, content creation, and digital marketing
Comfortable being on camera and behind the scenes
Highly organized, reliable, and proactive
Familiar with TikTok & Instagram (posting, trends, analytics)
Ability to multi-task in a fast paced environment

Great to Have

Experience with content creation or social media management
Interest in wellness and food brands
Basic knowledge of influencer marketing
Video editing experience (ideally CapCut)

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