Greater Newark, NJ Area

Hospital, acute care healthcare system experience required

A growing, healthcare organization in Northern New Jersey is seeking a Chief Marketing Officer to lead brand strategy, growth, and market positioning during a period of rapid expansion and transformation.

About The Organization

This health system has undergone significant evolution in recent years, fueled by strong investment, operational transformation, and a commitment to delivering high-quality, cost-effective care. The organization is building a more connected, patient-first model supported by innovation, advanced clinical programs, and an expanding regional footprint.

The Opportunity

The Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for building a modern, data-driven marketing function that supports system-wide growth, physician alignment, and patient engagement.

This is a high-impact, build-and-scale role—ideal for a leader who thrives in fast-moving, entrepreneurial healthcare environments.

Key Responsibilities

Develop and execute a system-wide marketing & brand strategy
Drive patient acquisition, service line growth, and market share expansion
Lead digital transformation across marketing
Partner closely with executive and physician leadership to align growth initiatives
Oversee branding, communications, PR, and community engagement
Build and mentor a high-performing marketing team

Focus Areas

Advanced surgical programs (robotics, neurosurgery, spine)
Women’s health & maternity services
Emergency and acute care access
Outpatient and specialty network growth

Ideal Candidate

Proven Chief Marketing Officer or senior marketing executive experience within health systems or multi-site healthcare organizations
Track record of driving volume growth and brand differentiation
Strong digital, consumer marketing, and physician engagement expertise
Experience in high-growth, turnaround, or newly integrated environments preferred
Strategic thinker with hands-on execution capability

For More Information Apply And Contact

Ken Small

Senior Staffing Partner

Incendia Partners

Tel: 603-661-6837

ksmall@incendia.com

#ZR

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